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Research papers

Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch both brands with revised fragrance ranges that...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Sarah Hyland
Company: Colmar Brunton
May 15, 2005
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Citation

Hyland, S. (2005a, May 15). Fabric conditioner fragrance optimisation for the Australian market. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/fabric-conditioner-fragrance-optimisation-for-the-australian-market